Why I Ditched My Fitbit and What This Means for Analytics

When I first got a Fitbit, it was amazing.

My daily dashboard, focusing mostly on a 10,000-step target, was incredibly motivating. Was I hitting the target? Answer: sometimes. Connecting with friends added great gamification. I began making different choices in my daily routine to take more steps. When I lost my first tracker, Fitbit sent me a free replacement. Wow! What more could I ask from this dream company?

Over time, however, I stopped going back to the dashboard as often.